Peter
Product Lead & Head of Engineering
Peter connects the product direction with the technical build. He turns team ideas into concrete features, prioritizes the app flows and makes sure the website, app and backend work together.
Team
SMULA is built by an open, curious team where ideas, questions and everyday insights from family life are welcome. We work closely across design, engineering, communication and partnerships, with short feedback loops and a shared aim to make outings easier for families. Here are the roles in the team and how each person moves the project forward.
Want to join the team?Product Lead & Head of Engineering
Peter connects the product direction with the technical build. He turns team ideas into concrete features, prioritizes the app flows and makes sure the website, app and backend work together.

Designer & Social Media
Andrea shapes how SMULA looks, sounds and shows up day to day. She works with the visual identity, content and social channels, while bringing back questions and reactions from parents that help the team prioritize.
Head of Partnerships
Rickard works with relationships, collaborations and opportunities that make SMULA stronger. He speaks with organizations, venues and partners who can contribute reach, funding or local knowledge.

Project Manager & Communications
Agnes drives structure, planning and communication across the project. She helps the team keep momentum, captures decisions and makes sure the SMULA message is clear for families, testers and partners.

Backend & Security Engineer
Simon owns the technical foundation behind places, accounts, forum features and data flows. He works on APIs, data models and security so SMULA can grow steadily and handle user information responsibly.

Senior Frontend Engineer
Jacob builds interfaces that need to feel fast, clear and easy when a family is already on the move. He works on the web experience, components and the details that make information simple to find.

Idea Strategist & Product Visionary
Grim contributes ideas, direction and perspective on how SMULA can develop over time. He helps the team spot new opportunities while staying close to the bigger vision: a more accessible everyday life for families.
Build with us
The most useful help right now is people who can strengthen product, design, code, content, partnerships, community, moderation and place-data quality. Tell us what you are good at and how you want to contribute, and your interest lands with the admin team.