SMULA

SMULA Merch

Coming soon

Five products are on the way: a squishy, keyring, T-shirt, cap and tote bag. None are for sale yet — leave your email and we'll let you know the day they land.

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  1. 01 / SQUISHY

    The berry

    The core is cast in one piece. The same silhouette as the app icon.

  2. 02 / SQUISHY

    The leaves

    Five leaves, cast with the body — nothing that can come loose.

  3. 03 / SQUISHY

    The squeeze

    Slow rebound. Press it flat and watch it rise again.

  4. 04 / KEYRING

    The enamel

    Hard enamel on steel. Glossy surface, recessed seeds.

  5. 05 / KEYRING

    The loop

    The loop sits in the top leaf, Ø 6 mm.

  6. 06 / KEYRING

    The ring

    The key ring threads through the loop. Ø 30 mm, stainless.

  7. 07 / BOTH

    Ready

    Two products, in the shop soon. Squeezes and spins.

Five products

Pick your smula.

SMULA Squishy, a soft purple strawberry.SquishyComing soon

SMULA Squishy

  • Size9 × 7 cm
  • MaterialPU foam
  • FeelSlow rebound
SMULA Keyring, an enamel strawberry with loop and key ring.KeyringComing soon

SMULA Keyring

  • Size5 × 3.8 cm
  • MaterialHard enamel on steel
  • MountLoop + Ø 30 mm ring
Light SMULA T-shirt with a dark-purple strawberry printed on the chest.T-shirtComing soon

SMULA T-shirt

  • MaterialLight cotton
  • FitClassic unisex
  • PrintDark-purple SMULA icon
Light SMULA cap with a dark-purple strawberry printed on the front.CapComing soon

SMULA Cap

  • MaterialLight cotton
  • StyleClassic adjustable cap
  • PrintDark-purple SMULA icon
Light SMULA tote bag with a large dark-purple strawberry printed on the front.BagComing soon

SMULA Tote Bag

  • MaterialNatural canvas
  • CarryLong handles
  • PrintDark-purple SMULA icon

Shipped from Sweden once they're released.